How to make your digital marketing more efficient
Use these 6 steps to make your digital marketing more efficient
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Hello, I'm Laura
I'm an award-winning digital marketing consultant with 13 years experience in the industry
I love building digital marketing strategies, because I see marketing as a puzzle. Data and insights are the pieces that you put together to find a creative solution to solve your problem or achieve your goal.
I’ve been very lucky to have had many great opportunities throughout my career - from leading product launches to testing new tech to multiple visits to Google’s UK offices! Now I want to use my learnings and experience to provide powerful and ethical digital marketing to small businesses and not-for-profits.
Throughout my career I’ve worked with SMEs, tech start-ups and charities giving me a good understanding of these industries and how every business is unique. Therefore I’m well positioned to deliver you expert digital marketing services, which effectively promote your organisation to the communities you serve.
I work remotely and help businesses up and down the UK. But, if you prefer to work face-to-face, my location makes me an ideal choice for organisations based near Peterborough, Huntingdon and Cambridge.
My career
2007
Started my BA in English Language and Linguistics at The University of Sheffield
2009
Undertook a communications internship with Kidney Research UK based in Peterborough - the largest UK charity that funds research into the prevention, treatment and management of kidney disease
2010
Graduated university with a first class degree
Employed as Graduate Direct Marketing Executive at The Woodland Trust - a charitable organisation based in Grantham that creates, protects and restores native woodland
2012
Left The Woodland Trust and started as Junior Marketing Executive at JPIMedia (formerly Johnston Press plc) working from their Peterborough office - publisher of over 200 local newspapers and websites across the UK
2013
Promoted to Marketing Executive
2015
Promoted to Marketing Manager
2018
Earned a Professional Diploma in Digital Marketing from the Institute of Data and Marketing (IDM) and their Top Student Award
Promoted to Head of Marketing, part of the Senior Leadership Team
2021
Left JPIMedia and became Head of Marketing at Clarity Stack - a tech start-up specialising in lead generation for B2B businesses based in Peterborough
2023
Left Clarity Stack and took a maternity cover contract leading the demand generation team at Arbor Education in London - the UK's most popular cloud MIS for schools and multi-academy trusts
Founded Laura Storey Marketing
My skills
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Strong project, time and people management skills
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Strategy development, budgeting, campaign planning and execution
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Brand advocacy
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Relationship management (agencies, stakeholders, customers and direct reports)
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Strong organisation, planning and prioritisation skills
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Strong communication and copywriting skills
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Team player who works well collaboratively
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Creative flair for using data-led insights to truly understand audience motivations
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Individual and team coaching and mentoring
My values
Trusted
I’m proud to have a strong work ethic which is how I progressed quickly through my career. By being transparent with results, updates on progress and through regular contact, I aim to be a scalable and trusted extension of your team and business.
Innovative
Often specific marketing channels become the flavour of the month which means they become saturated, less effective and some brands start using underhand tactics. I always aim to find new ideas to make sure your business retains a competitive edge.
Personable
Unlike larger agencies, I retain a completely personal service. I enjoy building professional relationships to completely understand what makes your business unique. I’m also very open and happy to share my skills and knowledge with you and your team.
Ethical
During my career I’ve seen the effects of corporate greed and this is something I avoid at all costs. Instead, I’m committed to putting my clients' needs at the heart of what I do while also giving back. That’s why I offer a 10% discount to not-for-profits.
Example tools I'm experienced with...
My personal life
Outside of work, I enjoy getting outside and going on walks in nature with my family and dog. It’s good for the soul, clears your head and is a great way to spark new ideas.
I feel very lucky to have had a great education, to which I owe much of my success. Therefore I am a regular supporter of The University of Sheffield to give underprivileged students the opportunity to go to university and enhance their future prospects.
I’m also the bass player in a 20-piece community big band that plays classic and contemporary swing numbers. You can’t beat the feeling of getting on stage and working together as a team to produce such a powerful sound!
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