What is lead generation?
Lead generation is for businesses who want to increase the number of people showing an interest in their offering, and make more sales. It involves identifying your ideal customers, reaching them using digital marketing and building their interest to the point that they're ready to buy from you. Effective lead generation focuses on both quantity and quality to give you the best leads for your business.
Get expert support with your lead generation strategy
I can help develop and implement a lead generation strategy for your business, or support on specific activities, including:
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Identification of different target audiences and their needs
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Mapping of the optimum digital marketing channels to target those audiences on their path to purchase
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Development of effective copy and ads to increase their likelihood of making a sale with your business
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Set up and management of lead generation channels such as social media and search engine advertising
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Analysis of your website and optimising it to increase the number of leads it generates
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Reporting, campaign analysis and actionable recommendations
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Training and mentoring to give your team the skills to run your lead generation activities in-house
Rates start from £50 per hour
10% discount for not-for-profits