"I thoroughly enjoyed working with Laura, and wouldn't hesitate to recommend her. I hope we work together again in future!"
Harriet Cheng, Head of Marketing at Arbor Education
Arbor Education is the UK's most popular cloud MIS (management information system) for schools and multi-academy trusts. I joined Harriet's marketing team in 2023 to lead the Demand Generation team on a maternity cover contract.
"I hired Laura to lead our Demand Gen team in 2023, and she did a fantastic job - going above and beyond our expectations.
"Laura is able to move seamlessly from creating strategy which is focused and commercial to being hands on - whether that's helping her team or owning a campaign. Laura intrinsically understands that Demand Gen is there to support sales and build pipeline, and this was evident in the relationships she built with sales, the quality of her email marketing, and the proactiveness with which she approached the role. For example, she adapted her plans rapidly when she was worried about hitting a target - launching a brilliant LinkedIn campaign, and going out of her way to make sure she was on track, thinking of creative solutions to the problem, and ultimately helping her team to exceed their goals.
"Laura is particularly strong at communication, reporting and Hubspot - juggling the fast-paced workstreams of our team with ease.
"As a line manager and team lead Laura excels too. She had two direct reports at Arbor who both loved working with her, and learned a lot from her during her time with us. Laura is a people-centric manager who supports, nurtures and coaches very well.
"I thoroughly enjoyed working with Laura, and wouldn't hesitate to recommend her. I hope we work together again in future!"